Who is This Jake Anyway?

Aside from our jaunty name, we are known for our innovative, integrated approach to digital marketing. We are a group of strategists, artists and engineers working together to deliver creative solutions that build business.

Visit Our Studio

Our studio was previously located in the heart of Georgetown, just off the historic C&O Canal. Since being acquired by WHITE64, we have relocated to Tysons Corner, VA. Like our design aesthetic, we prefer modern interiors — clean, bright and functional. Large whiteboards for brainstorming, a dedicated conference area for client meetings and a state-of-the-art video production studio ensure that our team has enough creative space to come up with inspired ideas.

10.  The Fine Tuning & Follow-Up

10. The Fine Tuning & Follow-Up

Core to our practice, we believe that you cannot improve what you do not measure, which is why we’ll monitor the performance of your website through the use of Google Analytics and other tools. This way, we can suggest changes and continue to make refinements that speak directly to visitor statistics, user feedback and other data.

Analytics is a service offered by Google that generates detailed data about a website’s traffic and helps measure conversions and sales. It’s important because it offers valuable insight into who is visiting your site, and from what source (search engines, social media, etc.), so that you can formulate or refine a successful online marketing strategy.

The greatest feature of Jake sites is the built-in Content Management System, which allows you to quickly edit each page so that your content remains fresh and new. That said, we are always available to design graphics, help with copywriting or provide other services to encourage as much repeat traffic as possible.