Having achieved the two largest individual jury verdicts in D.C. history, Paulson & Nace asked Jake to reinforce its brand as a premier trial law firm in Washington.
We assessed P&N’s marketing messages for effectiveness and consistency, then recommended changes to enhance the overall brand experience for clients and prospects.
After refining the firm’s logo, Jake fused the old (since 1979) with the new (bold, modern graphics) to produce marketing materials that convey both prestige and power.