Catalyze 2022 – AAVMC
The Project
Considered one of the leading professional development events in international academic veterinary medicine, Catalyst is an annual conference hosted by the American Association of Veterinary Medical Colleges. Historically, educators and other leaders gather in Washington DC for a three day-symposium that features respected thought-leaders from the veterinary medical profession and includes an annual Advocacy Day on Capitol Hill.
The Challenge
The global pandemic of 2020 required an immediate pivot from in-person events to virtual programming. AAVMC quickly realized it could not just string together a collection of webinars and expect to host a successful virtual conference; it had to create a web-based platform that felt immersive and delivered real value. What’s more, it was critical that the virtual event solution boosted attendee engagement and encouraged peer-to-peer networking.
The Result
Living in the wake of the pandemic, Jake’s digital team combined ingenuity and creativity to produce Catalyze 2021, a fully virtual conference that brought together hundreds of attendees across the US and abroad. The follow year, AAVMC hosted Catalyst 2022, a hybrid event with more than 50% of participants tuning in remotely. Both years, Jake’s digital team designed the custom platforms, which were recognized with multiple industry awards.
