Africera Capital Management Ltd.

  • Naming
  • Logo & Identity Development
  • Brand Style Guidelines
  • Business Package Design
  • WordPress Development
The Fund

When a new African-based investment firm began to develop its first fund, they called on the Jake Group to develop a name and identity that could be used internationally to communicate the visionary nature of the brand.


Our Inspiration

We harnessed their core value proposition — unlocking the potential of the African agribusiness value chain — to conceive a name and visual identity that reflected their commitment to maximizing returns in the high-growth food and agriculture sectors.


The Result

Combining Africa and Ceres, an ancient Roman goddess of agriculture, gave us a sticky name that encompasses the essence of the brand. Visual design elements and a logo followed shaping the look and feel for all print and digital communications.