Search Engine Optimization (SEO) for a new website is incredibly important. The SEO foundation plays a critical role, alongside the design and development of the website, in setting the site up for future success. This means getting you discovered by those people conducting searches relevant to your business.
The Jake Group goes above and beyond your average agency when it comes to our defined SEO process, implementation checklist, tools, and our extensive experience in creating search engine friendly websites.
Here’s how we stand out.
When thinking of SEO, it is common for people to first gravitate towards keywords–incorrectly thinking that the right words and phrases alone will be what drives traffic to the website. The right content certainly helps, but there are other important factors that contribute to how a page and site rank within search engine results.
For us, this means ensuring the following ranking factors are included within our design and development process.
As your agency partner, you can trust in the Jake Group taking ownership of these technical elements to build a strong SEO foundation.
Site performance can really impact a number of things. First, a performance indicator such as a slow site or mobile difficulty creates a flat-out bad user experience. And second, search engines take performance into account causing poor performing sites to rank lower. This means all the work you do regarding keywords might be for naught as the proper foundation isn’t in place for you to have a fighting chance in the highly competitive search results.
Jake Group’s Performance Checklist for SEO:
Beyond performance items, we also implement a number of advanced best practices. Upon launch, we want your site to be found, and we want you to understand how it ranks.
Jake Group’s Advanced SEO Practices:
Back to keywords — they are certainly important, and we work with clients in several ways depending on their needs. This can include top-level guidance on relevant keywords (volume, rank, difficulty) or a more thorough keyword research exercise to uncover opportunities and establish a long-term approach. At the outset of any project, we’ll discuss options when it comes to keywords and how you might benefit from our digital marketing services.
It is worth noting that SEO success is a long game so a strong SEO foundation is critical. This is how the Jake Group puts our clients in a position to succeed. Our defined list and approach around performance and technical SEO provides value that many agencies simply don’t offer. While much of this SEO work is “behind the scenes”, you can be sure our team is knee-deep in the details to ensure your site is performing at its best.