• Brand Style Guidelines
  • Brochure Design
  • Business Package Design
  • Logo & Identity Development
  • Promotional Products Design
The Client

Louisville, KY-based Lyons Companies provide advanced custom metal fabrication services and high-quality industrial and appliance products to companies throughout North America.

The Challenge

Lyons has long been a respected fabricator of custom metal components. The company wanted to change out its stark industrial image for a more modern, customer-friendly look.

Our Work

Jake re-imagined Lyons’ logo and austere identity into a colorful brand that, using Jake’s Branding Guide, can be used as a standalone mark on a variety of applications.