• Naming
  • Brand Development
  • Business Package Design
  • Packaging Design
  • Product Marketing
No Sweat

Tired of flaky deodorant stains and expensive dry cleaning bills, two stylish entrepreneurs commissioned the Jake Group to help name, brand and market their new cutting-edge product, a body primer that protects clothing from sweat and odor.


Inspired Design

A new category was born with barely-there “Life-proof Underthings” that protect clothing from ugly stains while offering style and comfort. We developed the name, tagline and brand identity, all inspired by the tear-drop shape of the female silhouette.

Stylish Results

From clean and modern typography to a flirty color palette of icy lavender, fuchsia, black and silver, the visual identity and brand messaging reflect Bodica’s commitment to functional undergarments that make women look — and feel —  confident and secure.