No Sweat
Tired of flaky deodorant stains and expensive dry cleaning bills, two stylish entrepreneurs commissioned the Jake Group to help name, brand and market their new cutting-edge product, a body primer that protects clothing from sweat and odor.
Inspired Design
A new category was born with barely-there “Life-proof Underthings” that protect clothing from ugly stains while offering style and comfort. We developed the name, tagline and brand identity, all inspired by the tear-drop shape of the female silhouette.
Stylish Results
From clean and modern typography to a flirty color palette of icy lavender, fuchsia, black and silver, the visual identity and brand messaging reflect Bodica’s commitment to functional undergarments that make women look — and feel — confident and secure.
