At Jake Group, we ensure every single website or digital application project is delivered on time, on budget, and exceeds our clients’ needs. A critical element for success is to conduct a “Discovery” meeting at the start of every project. We call this the Discovery Phase of the website design process, and we are eager to share more about that with you here.
This is part one of our four-part series in which we provide a Deep Dive on Discovery. Stay tuned for more. In the coming weeks we’ll cover:
The discovery phase is about researching and defining the scope of the project. It is not simply identifying the deliverables, such as “I need a shopping cart” or “let’s add a contact form”. The discovery phase provides context for the many decisions that happen daily during the project. It will reduce costly mistakes, misunderstandings, and unnecessary functionality. The digital team will make the right decisions faster and will make a better final solution.
With an understanding of what the Discovery Phase is, here is what is involved and how to approach it. Take a look at the elements of the well-defined process that we follow.
To start the process off, we begin with an Audience Analysis to better understand the intended audience group. By understanding your audience, you increase the chances that users will actually convert into customers.
The discovery phase is a critical part of the website design process—just as important as the website design itself or even the engineering. This is the first step in the process and includes research and analysis to investigate how the website can best serve the needs of the business and its customers.
The Jake Group has this process down pat, and we’ve been using it to successfully launch web design projects since 2002. We’d absolutely love to work with you so you can see this process first hand and see the value that it returns for your project.