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Jake Launches Responsive Redesign for The Cypress Group

  • By Jake Group
  • July 16, 2014
  • General

Jake recently launched a new mobile-friendly website for its long-time client, The Cypress Group. Featuring enhanced technology and responsive web design (RWD), the site better reflects Cypress’ position as leading strategic advisory and advocacy firm.

The new site includes a fully responsive custom design, which improves the browsing experience by adapting to different viewing environments including mobile, tablet and desktop devices. The site was developed using Jake’s custom implementation of WordPress, a powerful and easy-to-use Content Management System that allows the Cypress team to manage and update their own content.

“The Jake Group has helped us build a website that is more aligned with our recent growth and achievements,” said Pat Cave, founding partner. “The refreshed brand and site design not only better reflect who we are as a firm, but enable us to maintain the site in-house, which will improve our communications and marketing efforts.”

Cypress Group Before and After

The site combines custom photography of the firm’s Georgetown offices with illustrative client case studies to tell the Cypress story. All content and images are easily managed through the WordPress interface.

“Cypress is not a typical K Street public policy or lobbying shop, and we wanted the design concept to convey that, said Anneli Werner, Creative Director at The Jake Group. “Instead, we used a modern design approach and strong copy to capture the firm’s unique brand and expertise.”

The site also features team bios, news and video segments, contact information, and other essential information. Check it out at www.cypressgroupdc.com.