Jake Intel

Veronique Morrison

Jake Launches New Site for Trikeenan Tileworks

  • By Veronique Morrison
  • March 18, 2013
  • General

Jake is very excited to announce the launch of Trikeenan Tileworks’ new website, www.trikeenan.com.

When long-standing Jake client Elgin Butler Company acquired handcrafted ceramic tile maker Trikeenan Tileworks, they knew who to call to give their website the fresh life it needed. Not only was the old site out of touch with today’s best practices, it was extremely disorganized with inconsistent content that was hard to navigate. As we know here at Jake, a clean and intuitive navigation system is key to creating a successful website. With that in mind, the goal of the redesign was to simplify the site’s structure while highlighting Trikeenan’s award-winning product lines.

Since Trikeenan is known for the quality and craftsmanship of its products, we knew that strong visuals would play an important role on the new site. The homepage now features a dynamic banner of close-up photos highlighting Trikeenan’s top product lines – Boneyard Brick, Elementals, Glass Fusion and Modulus. Unlike the original site, the Product Section now provides consistent and well-organized data for each of Trikeenan’s product offerings. Users can quickly navigate between product lines and view colours, sizes and shapes, specifications, and photo galleries with a single click. In addition, the Design Resources section includes six Inspiration Galleries showcasing Trikeenan’s beautiful tiles installed in real world settings such as kitchens and bathrooms and cross referenced with the product lines.

The Content Management System (CMS) of the site is just as impressive as the front end, as it allows Trikeenan to fully maintain the site in-house. WordPress, Jake’s favorite CMS platform, has worked great for Trikeenan who has been regularly updating the site since it launched last month.

We’re proud of the new site and have been overwhelmed by the positive feedback we’ve received. We can’t wait to see what is next to come for Trikeenan!