FOX Architects Celebrates New Website Launch
WASHINGTON DC (November 8, 2017)—The web design team at the Jake Group, a full-service digital marketing agency, has joined forces with the creative talent at FOX Architects, an award-winning architecture and interior design firm, to develop its new website, www.fox-architects.com.
The website’s new, sleek and sophisticated look, combined with enhanced content and dynamic layout, provides users with an interactive experience while showcasing the firm’s extensive architecture and interior design portfolio.
“FOX’s former website did not adequately reflect the firm’s breadth of experience or level of design expertise,” said Anneli Werner, President and Creative Director for the Jake Group. “We wanted to create a site that not only represented the firm’s clean aesthetic, but one that was simple to use for all users, including site visitors and back-end website administrators alike.”
Developed with the user experience in mind, the website includes many new features to help visitors quickly and easily navigate and find information about FOX Architects and its portfolio of architecture and interiors projects.
Key features of the new site include:
- Simplified navigation to reduce the number of user clicks to navigate the site;
- Filters to help users easily narrow down project searches based upon discipline, including, architecture or interior design, project type, and location;
- Updated project pages that display large photographs of the project, along with content that is concise and focused on the challenge, impact and, solution of each project. These pages also include other related information, such as square footage of the project, its completion date, awards it has won, and client testimonials;
- An interactive map that visually displays each project;
- A refreshed blog that features rich content focused on topics including design, industry trends, company culture, technology innovation, and sustainability, among others;
- An entire section dedicated to the people of the firm and its company culture; and,
- Opportunities to share content, specifically blogs and news across various social media channels, including Facebook, Twitter, LinkedIn, and Instagram.
“We are very excited about the new website. It offers visitors a much more engaging experience and truly reflects who we are as a firm because it focuses on our project portfolio, thought leadership, and most importantly, our people,” said Melissa Epstein, FOX Architects’ Marketing Director. “It’s a beautiful site, and we couldn’t be more pleased with the result.”
The new website went live on October 18, 2017 shortly before FOX’s celebratory open house to mark the launch, as well as the unveiling of its new office space at 1240 22nd Street, NW, Washington.
About the Jake Group
Founded in 2002, the Jake Group is a digital marketing agency that offers branding, design, website development, and online marketing services. The firm is headquartered in Washington, DC with clients from diverse industry sectors such as Finance, Real Estate, Retail, Manufacturing, Professional Services, Media, Technology, Nonprofits, and more.
About FOX Architects
Located in the West End of Washington, DC, FOX Architects is a visionary architecture and interiors design firm focused on designing innovative environments while achieving responsive partnerships with our clients. Our expertise, integrity, and creative talent bring excellence to every project.