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Jake Group

The Jake Group Wins Website Award for Olivia Macaron

WASHINGTON DC (September 8, 2017)—Washington, DC-based digital marketing agency, the Jake Group, has won the 2017 WebAward for Outstanding Achievement from the Web Marketing Association for its work on the Olivia Macaron website. The Standard of Excellence award was presented to the Jake Group in the Food Industry category during its annual WebAward Competition.

The competition is judged by an international panel of web design and marketing experts. Entries are scored on seven criteria: design, innovation, content, technology, interactivity, copywriting, and ease of use.

“When our Georgetown neighbor, Olivia Macaron, asked us to develop a custom interface for ordering and shipping, we were up for the challenge,” said Anneli Werner, President and Creative Director. “What we didn’t anticipate is how much the new drag-and-drop functionality would increase their sales, both online and for local delivery and pick-up. It’s always rewarding to design beautiful websites, but when our work has an immediate impact on revenue, that is a win-win.”

The Web Marketing Association is the producer of the WebAward Competition. For the past 18 years, this industry association competition has helped to set the standard of excellence an innovation in website development.

“We couldn’t be happier to receive this award,” said Werner. “It was a true team effort at the agency, and we’re really pleased with the final product.”

The Jake Group team members responsible for the design and development of the website include: Anneli Werner, Creative Director; Veronique Morrison, Senior Project Manager and Designer; Mark Wahl, Technical Director; Tyler Bruffy, Lead Developer; Yeun Lee, Designer; and Henry Mesias, Developer.

About the Jake Group
Founded in 2002, the Jake Group is a digital marketing agency that offers branding, design, website development, and online marketing services. The firm is headquartered in Washington, DC with clients from diverse industry sectors such as Food Services, Finance, Real Estate, Retail, Manufacturing, Professional Services, Media, Technology, Nonprofits, and more.

About Olivia Macaron
Founded by Ana Claudia Lopez and named after her daughter, Olivia, Olivia Macaron offers handmade French macrons in more than a dozen classic and seasonal flavors, as well as gourmet coffee and other beverages. With three locations in Washington DC, Maryland and Virginia, Olivia’s macarons are available for in-store pickup, local delivery, and can also be shipped nationwide.