Integrated Marketing Campaign = Success.
Jake recently launched an integrated marketing campaign for Nusta Spa, Washington’s top destination for luxury spa services. The goal of the campaign was to promote a special two-day facial event, where guests could enjoy complimentary skincare consultations and sample the spa’s newest products. Within ONE hour of launching the campaign, the event was sold out, proving the value of a clear and consistent voice across all marketing platforms.
So, how did we do this? Let’s take a look:
The Event:
The two-day event highlighted the spa’s new 100% Pure Results Facial featuring a breakthrough line of organic skincare by Naturopathica. Clients were invited to enjoy custom treatments and offered a $20 retail credit towards any purchase. A win-win for everyone, Nusta introduced their newest service and generated retail sales while attendees enjoyed a little love and pampering.
Target Audience:
- Current Spa Clients
- Potential Customers
Deliverables:
- Website banner on new, fully responsive website designed by Jake with direct link to integrated booking interface
- Blast email sent to 13,000+ subscribers powered by MailChimp, instituting today’s best practices:
- Short, attention-grabbing subject line (50 characters or less)
- Consistent on-brand messaging
- One-click link to booking
- Inclusion of social cards for control over thumbnail display when shared on social media sites
- Optimized send time, based on analysis of past email results
- Social media push
- In-spa signage
Results:
- Event sold out within ONE hour, requiring additional appointments to be added
- 22% Open Rate: +5% over the industry average
- 0.8% Click Rate: 20 of the 25 direct conversions to booking
- Over $3500 in product and service sales
Needless to say, Nusta was thrilled with the outcome of this event – and so were we! Taking an integrated approach to every project, including fresh new web content, social media and email marketing, helps deliver solutions that build business. If you’re interested in learning more about how we can do the same for you, please contact us today!