7 Strategies for Stepping Up Digital Marketing in 2021
We all know that 2020 was challenging, but for some businesses, there was success even in the midst of the pandemic. As the whole world stayed home, worked remotely, learned virtually, and purchased everything from cars to groceries online, it was the businesses that focused on digital marketing that won 2020.
In this new normal, digital marketing will be more important than ever for your business. Make 2021 your best year yet. Reach new customers, connect with your existing customers, and build brand awareness with these seven digital marketing strategies.
1. Email Marketing
Savvy marketers keep the classic email campaign on their to-do list because strategic emails get results. Plan a year-long campaign to keep your customers in the loop and connected to your business.
Share exciting announcements about soon-to-be released products, new services, and virtual events. You can also offer your subscribers chances to win prizes, receive gifts and discounts, or connect to special benefits.
Be sure to keep your email messages short, snappy, and simple. Focus on memorable visuals and professional design, and link to your social media accounts in every email.
2. Social Media Marketing
It’s time to rethink your social media channels. De-clutter those timelines in 2021. Focus on sharing quality over promotion. That means post content that people will find genuinely interesting and relevant to their lives.
Make your posts pop with fresh and appealing photos and art. Post videos that highlight the human side of your business; share educational and informational resources that demonstrate your expertise; or take followers behind-the-scenes. Encourage your followers to interact with you, share your content, and buy your products by showing you’re a trusted voice and an industry leader.
3. Pay-Per-Click Marketing
Targeted advertising is money well spent. Get in front of potential customers with a pay-per-click (PPC) marketing campaign that meets them where they are online. With a PPC campaign you pay a fee for each time a person clicks on your search engine ad, such as Google Ads, or on paid posts and ads on social media.
Facebook, Twitter, and LinkedIn offer options for a range of budgets, so get creative and experiment with different messages and ad designs to see what appeals best to the demographic you want to attract.
4. Live Streams & Virtual Events
While stuck at home during the pandemic, people have been seeking creative ways to connect with the outside world. They’re also looking for ways to make their lives easier and happier.
Virtual tastings on Zoom, live performances on Facebook, and Instagram classes are just a few ways to connect with audiences. Try ideas like hosting demonstrations, Q&As, webinars, and tutorials to market your products, reach new customers, and remind your followers of why they love your business.
5. Search Engine Optimization
Search Engine Optimization (SEO) is another critical component of an effective digital marketing strategy. Focusing on SEO helps to increase traffic to your website through organic search engine results. The higher your website ranks in search engines, the more likely it is that new customers will find you.
Managing SEO requires a strong understanding of Google’s ever-evolving algorithm, but if you’re not an SEO expert, don’t worry. Jake can help. We’ll work with you to formulate the keywords and phrases to target your copy for best results and implement best practices to ensure your content is categorized properly by search engines.
6. Content Marketing
Content marketing can drive visitors to your website using stories, articles, videos, social media posts, e-books, and other forms of content that promote your products and services.
The goal of content marketing is to promote content that people will find valuable or useful, such as content that answers questions, offers advice, or addresses their pain points. Focus on distributing content that is educational, interesting, informative, and inspiring to attract potential new customers.
7. Influencer Marketing
Now that opportunities for hosting in-person events are more limited, this might be the right time to collaborate with a social media influencer who can endorse and promote your products and services to their followers.
To find the influencers in your industry, do your research. Use social media tracking tools that track, organize, and analyze trends, so you can determine which influencers have the greatest reach while also aligning with your own goals and vision.
Ready to tackle these digital marketing strategies this year? Let’s work together!